Many people are looking for that one magic thing that they can do to change their business. The truth of it all is that is comes down to hard work and a few basic principles. Attitude is a critical part of being a Barber. You can be a skilled worker and provide great haircuts. You can have great prices and a fancy shop. However, if you don’t have a good attitude, a desire to serve and please, the customer will be uncomfortable and will not come back. It is very important for the Barber to like the work. If you don’t like the work you won’t fit in. You won’t feel comfortable cutting hair and the clients especially will not feel comfortable around you. Barbering is an independent person’s work. It is not a team work. People will request you individually or go some where else where they can. This means that your level of success depends on you and how you act with clients. Too many people in the world today go to work just for the money. They do not enjoy what they do and they especially are not happy while doing it. Bring value to the client
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The clipper used properly is the main implement in most haircuts. It is fast and allows for smooth technique allowing you to provide a beautiful cut with no lines or gouges. Haircuts come off best when the comb and clipper are used together. The best type of comb is called an “all purpose comb”. It is proper to use the course teeth of the comb and the all purpose comb exclusively. One of the most common complaints of the clipper is that the clippers run hot. This is a sure sign of over use. Over use doesn’t mean that you are cutting too many clients. It means that you are spending too much time on one haircut. The clippers are a good training tool because the clippers tell you when they are not being used correctly. When properly used, clippers do not get hot in the hands of an expert. When the clippers do get hot, you are spending too much time and to move on with the haircut. Another complaint of the clipper is they bog down and stop in heavy hair. This is another great indicator of the clippers. This tells you that you are moving through the
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The cutting mechanism of the clipper is composed of a still blade and a cutting blade. The still blade should always be held toward the hair and skin. The cutting edge moves and is the useful part of the clipper. The clipper is used properly with the still blade against the skin at all times and should NEVER be turned over with the cutting blade on the bottom.
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Your clients have multiple choices when it comes to where they spend their money. You must establish a connection with them. You must connect with them in a way that others do not. Remember their names and little details about them such as what they do for a living, what type of haircut they like, kids etc. Send them a card on their birthday and holidays. There are two main benefits to doing this:
You are showing your client that they are important to you.
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7 Ways to Recession Proof Your Business
Keep your company lean
In today’s uncertain economy there is nothing that can ruin a good business faster than having too much debt. Limit the amount of money that you borrow. Open your business with the lowest cost possible. Grow as you go. Put money into your business as you go instead of borrowing it all in the beginning. Having the lowest overhead possible will set you up to last through the tough times.
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